That rolls into us chatting more generally about stuff. Each quarter gathering creative trends that they’ve noticed and sharing that with the team to kind of spark conversations and share things that we’ve seen. We also have a couple ongoing projects that our various designers lead. I remember a time when there were not ad archives for anything and we were flying blind. Gravely: I do still enjoy perusing all of the Facebook, Google, and Snapchat ad archives. The thought behind it is that’s what people are used to seeing on this platform so it feels right. Maybe that’s a button and text styled to look the same way it looks when you share a fundraiser from Facebook directly. On Facebook we’ve seen a ton of candidates and organizations lately mimicking Facebook’s user interface in their graphics. Gravely: I think being thoughtful about the platform or the platforms that you’re going up on and seeing how you can put your effort into that because you want to get people’s attention but you don’t want to show up on TikTok and look like you’re trying way too hard. Like, why are you trying to get my attention this much? It’s suspicious.Ĭ&E: What’s your advice for groups or campaigns that are short on design staff? The kind of things that would visually grab attention, if you go too far you, have the consequence of looking too much. Gravely: I think so because it kind of goes up against what you would think to do to grab people’s attention. Are we quoting a news source? If so, can we utilize the benefit of them being a reputable source and visually portray that this is trustworthy information? Leaning into that feeling that people have when they’re reading something reliable.Ĭ&E: Is that challenging from a design perspective? The other thing I’ve noticed, which I think comes out of Trump and news being such a focal point recently, a lot of design leaning into truthfulness when it comes to presenting information. But I think that’s spreading more and more to even less adventurous candidates. They’re still leading the way, shifting the color pallete away from traditional political. Bold, bright colors, we’re still seeing that take over - it started with more of the newcomer, non-establishment candidates.
Gravely: Big text is everywhere and I think it will continue to be everywhere because everyone is on their phone watching these things so why not use as much space as we have? Bigger the better.
Not even a lot of bells and whistles.Ĭ&E: What are the overall trends you’re seeing in political design? A lot of direct-to-camera just telling their story. We’re able to record people who are part of a community that we’re targeting our creative to, or they’re specifically affected by a candidate’s choices. For example, when COVID happened, we pivoted to a lot of remote video shooting. Gravely: The first thing that comes to mind is the kind of platform-focused authentic approach to things. We also use Slack.Ĭ&E: What type of content are you seeing work to reach online audiences? For the quick turnaround, and typically fairly small scale of the actual project - maybe you’re just making a banner ad set - Trello works on the same kind of timelines and scale that a lot of our tasks are on. Gravely: We use Trello a lot, which I think is lighter than Asana, which I know is a big one. C&E: What does your tech stack look like?
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